When the leading company in the infant gut microbiome space calls, you answer. Evolve BioSystems did just that and asked Pure Moxie to develop the brand story for its breakthrough product, Evivo. As usual, we started from a consumer-centric approach and spent days with new and existing moms in order to develop a compelling brand story. We then created their brand identity and packaging for both their consumer and hospital product lines. This new infant probiotic-like product has the possibility to decrease diabetes, obesity and allergies.