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— Pure Moxie tapped as Creative Agency selected to help market “Star Trek Beyond” globally in Barco Escape’s 3 Screen, Panoramic Format

Napa, CA – August 18, 2016 – Pure Moxie was chosen as lead creative agency to market Paramount Pictures and Skydance’s “Star Trek Beyond” in Barco Escape, the multi-screen, fully immersive theatrical format. Starting July 22nd when the film opened in theaters, fans discovered a new kind of Star Trek adventure available exclusively in Barco Escape, with select sequences of the new film created by J.J. Abrams’ Bad Robot team to dramatically expand the universe across three screens.

 

“Justin Lin’s Star Trek Beyond is an epic adventure – truly larger than life,” said producer and Bad Robot president J.J. Abrams. “It is especially fitting, then, that we are partnering with Barco to provide an ultra wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema.”

 

“STAR TREK BEYOND”, the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.

 

From Paramount Pictures and Skydance, “STAR TREK BEYOND” is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.

 

We are so excited to help market the immersive Barco Escape technology to its moviegoers by utilizing video, print, digital, POS, etc. on a worldwide basis,” said CEO of Pure Moxie, Antonio Patric Buchanan. “We are thrilled to be chosen as the agency to work with this exciting brand and to exhilarate fans worldwide with this special version of Star Trek and future movies only available in Barco Escape theaters.”

 

“Justin Lin’s Star Trek Beyond is an epic adventure – truly larger than life,” said producer and Bad Robot president J.J. Abrams. “It is especially fitting, then, that we are partnering with Barco to provide an ultra wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema.” “Star Trek Beyond,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.Since debuting in fall 2014 with the hit movie “The Maze Runner,” Barco has been working with today’s top studios and filmmakers, including 20th Century Fox, J.J. Abrams’ Bad Robot and Jerry Bruckheimer, to bring movies into this new format. Director Scott Waugh (“Act of Valor,” “Need for Speed”) recently announced he is directing the first feature shot entirely for Barco Escape. The film, titled “6 Below” and starring Josh Hartnett, will be released later this year.

 

Additional deals include: Cross Creek Pictures, the production company behind thrillers “Black Swan,” “Everest,” “Rush,” and “Black Mass,” has committed to go into development on a film in Barco Escape by 2017. Shanghai-based production and distribution company Fundamental Films will also distribute at least two titles in Escape. Announced at Cannes, Canadian producer Minds Eye Entertainment, in association with US-based Bridgegate Pictures and VMI Worldwide, has financed and greenlit a six-film production slate of sci-fi, action and thriller films that will all be shot for Barco Escape.

 

Pure Moxie will work on branding assignments and future movie release for Barco Escape.

 

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.

 

About Pure Moxie
Pure Moxie, a brand agency, excels in finding innovative ways for clients to provide exceptional experiences to their customers. Their work includes consumer insight, brand innovation, creative development, mobile and technology solutions for global brands such as AT&T, Mini USA, DIRECTV, Newell Rubbermaid, Tenet Healthcare, and Barco Escape. 

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