Barco Escape: Star Trek Beyond with Paramount Pictures
Pure Moxie was hired as the AOR for branding Barco Escape. The agency worked on naming, identity, brand essence and positioning. The launch of Star Trek Beyond was the perfect way to demonstrate the power of cinema for Barco. The agency was asked to create digital advertising, print ads, digital content, trailers, a Star Trek Beyond/Barco Escape website, etc. Additionally, this global campaign was launched in seven countries in three months.