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Pure Moxie | State Farm
Pure Moxie is a different kind of advertising agency. We believe our clients are and should be pioneers and rebels, innovative and uncompromising in their pursuit of their best. We help great organizations accomplish amazing things.
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State Farm

There’s always a need to elevate a brand from price and product messages to emotional connection. Pure Moxie helped State Farm craft strategic positioning that focused more on the importance of connection than on dollars and cents. Not the usual message from the financial sector, is it? And, most importantly, it paid off.